1. Scope

This policy covers the Swiss DynaTag webshop at shop.dynatag.ch and shop.dynatag.com/ch. It supplements the privacy notice linked in each shop, which provides further information about processing, recipients, international transfers and your rights.

Other DynaTag websites, the European shop and the digital DynaTag/Thync.it platform are subject to the information provided there. Settings for one shop domain do not automatically apply to all other domains or devices.

2. Cookies and similar technologies

Cookies are small data entries that a website stores in your browser and can read again on subsequent visits. They can, for example, associate a basket, login or consent choice with a session or browser.

Similar purposes can be achieved through local browser storage, pixels, device and browser identifiers or other technical methods. Data can also be processed without a conventional cookie. This policy therefore covers comparable technologies too.

Depending on the service, processing may include IP addresses, cookie or device identifiers, browser and device information, timestamps, pages visited, interactions and selected order events. Such information is not anonymous merely because your name is absent.

First-party and third-party cookies: Cookies may belong to the shop domain visited or another domain. This technical association alone does not determine whether a technology is necessary, who is responsible under data protection law or whether consent is required.

3. Categories and purposes

3.1 Necessary functions

These technologies enable requested basic functions and their security, such as the basket, session, login, ordering process and storage of your privacy choices. They are classified as necessary based on their actual purpose and necessity, not merely their name.

3.2 Preferences and convenience

This may include additional display or convenience preferences. Whether particular storage is already necessary for an explicitly requested function or requires your choice depends on its design. The entries and categories actually offered are listed in the cookie overview.

3.3 Statistics

Statistical technologies analyse visits, interactions and shop usage to improve our offering. We use Google Analytics 4 for this following the corresponding consent.

3.4 Marketing

Marketing technologies can attribute advertising contacts and purchases, create audiences and support interest-based advertising. We use Google Ads/remarketing and the Meta Pixel for this following the corresponding consent. Providers may link information to other data or an existing user account.

The classification and details of recorded technologies are described in the cookie overview below. Consent to a category concerns the purposes explained there; acceptance of the terms and conditions does not replace this choice.

4. Services used

4.1 Google Analytics 4

We use Google Analytics 4 (GA4) for statistical analysis. The provider is Google Ireland Limited, Ireland; Google LLC in the USA and other Google service providers may be involved. Data collected may include page views, sessions, interactions, technical information, visit sources and pseudonymous identifiers. If purchase measurement is configured accordingly, it also includes order events, product information and order values.

The consent management system blocks GA4 until you give the corresponding consent. Retention of the user and event data covered by the GA4 setting is 14 months. This is not a blanket lifetime for all Google cookies or aggregated reports.

4.2 Google Ads and remarketing

We use Google Ads for advertising performance measurement and remarketing. The provider is Google Ireland Limited, Ireland; processing by Google LLC in the USA is possible. Following the corresponding consent, advertising and device identifiers, ad contacts, pages visited and selected actions such as purchases may be processed.

4.3 Meta Pixel

We use the Meta Pixel for advertising performance measurement and audience creation, particularly on Facebook and Instagram. The provider for Europe is Meta Platforms Ireland Limited, Ireland; processing in the USA is possible. Following the corresponding consent, identifiers, IP address, browser information, URLs visited and configured events may be transmitted to Meta.

The consent management system blocks Google Ads/remarketing and the Meta Pixel until you give the corresponding consent. Our privacy notice explains responsibility, particularly joint controllership for collecting and transmitting Meta Pixel event data.

4.4 Payment functions

We offer Stripe, PayPal, TWINT and bank transfer. When using a payment service, technical storage, access or security checks may be necessary for the payment you request. This does not authorise all additional analytics or advertising by the payment provider. Unnecessary technologies must be treated separately according to their purpose and the relevant conditions.

The privacy notice explains which data is shared for payments and which entities may be involved. Selecting a payment method does not constitute consent to all the provider's other purposes.

Further provider information: Google, Meta, Stripe, PayPal and TWINT.

5. Google Fonts and connections without cookies

We embed Google Fonts through Google servers to display fonts consistently. Retrieving font definitions and files establishes a connection to Google. This may transmit your IP address, technical request information and, depending on browser settings, the referring page's address.

Relevant entities may include Google Ireland Limited in Ireland and Google LLC in the USA. Processing in the USA is possible. This connection is distinct from Google Analytics and Google Ads and can occur without analytics or marketing cookies.

Where external integration requires consent, retrieval requires prior consent. Mentioning it in this policy or the privacy notice does not replace that consent. Rejecting statistics and marketing cookies does not by itself mean that every other external connection is blocked.

Further information: Google Fonts and Google Privacy Policy.

6. Consent management with Cookiebot

We use Cookiebot, a service of Usercentrics A/S, Denmark, to obtain, store and demonstrate your choices regarding optional technologies. This may involve processing consent status, time, an associated identifier and necessary technical information.

You can accept or reject optional categories. Functions necessary for shopping do not require consent to statistics or marketing. Rejecting these optional purposes does not prevent purchases.

Consent is not given merely by scrolling, continuing to use the shop, making a purchase or accepting the terms and conditions. If a change requires new consent, it must be obtained again.

Cookiebot manages choices but does not replace our responsibility for integrated services. Actual technologies and their classification must match the information in the banner and this policy.

Further information: Cookiebot privacy information.

7. Cookie overview and consent status

The Cookiebot declaration below shows cookies and similar technologies recorded in the relevant scan and configuration. It provides information about providers, purposes, categories and lifetimes, and options to view and change your consent.

The overview is updated based on Cookiebot's findings. It does not guarantee complete real-time detection of every technical connection. New or unclassified entries are not automatically authorised for analytics or advertising.

If the overview does not appear, use the cookie settings in the footer or the Cookiebot privacy trigger. For questions or problems, contact support@dynatag.com.

8. Changing choices and withdrawing consent

You can change your choices and withdraw consent for the future at any time through “Cookie settings” in the footer, the Cookiebot privacy trigger or the cookie overview above. Select the desired categories again or use the withdrawal option provided.

Withdrawal does not affect the lawfulness of earlier processing based on consent. It is not automatically a request to delete all previously processed data. Deletion is subject to statutory conditions and the information in our privacy notice.

After withdrawal, processing based on that consent must not continue. Depending on the technology and access available, existing browser entries may remain; you can also delete them in the browser. Browser deletion alone is not the same as a deletion request addressed to a provider.

If you delete cookies including the stored consent, or use another browser or device, you may need to make your choices again.

9. Lifetimes and retention

Session cookies are generally intended for a browser session. Session restoration features may affect when your browser actually removes them.

Persistent cookies remain until their specified expiry or deletion. Other browser storage may use different deletion mechanisms. Specific details for recorded entries are listed in the cookie overview.

A cookie's lifetime is not automatically the retention period of data stored by the provider. For example, GA4's 14-month setting concerns certain user and event data, not every cookie lifetime or report.

Consent records are retained as long as necessary to manage your choices and provide the required evidence of their lawfulness. They are then deleted or anonymised. Further retention criteria are in the privacy notice.

10. Browser settings

You can view, delete or block cookies and website data for specific websites in your browser. Depending on the browser, third-party cookies in particular can be restricted separately. Such settings do not always replace your choice in consent management.

• Manage cookies in Google Chrome
• Manage cookies in Mozilla Firefox
• Manage cookies and website data in Apple Safari

In Microsoft Edge, the relevant options are in the cookies and website data settings. The exact wording depends on the browser version.

Blocking necessary cookies too may affect login, basket or payment. Rejecting only optional statistics and marketing functions does not block shopping.

11. Legal grounds and your rights

We comply with the Swiss Federal Act on Data Protection (FADP) and relevant rules on handling data on end devices. We obtain consent for optional analytics and advertising. Legal assessment depends on purpose, design and intensity of interference; not every use of cookies is legally equivalent.

Where the GDPR applies, the optional analytics and advertising described rely on Article 6(1)(a). Depending on purpose, necessary functions may rely particularly on Article 6(1)(b) or (f), legally required proof of consent on Article 6(1)(c), and otherwise particularly (f). Relevant additional rules on storing or reading information on end devices must also be observed, particularly for offers to Liechtenstein.

Depending on applicable law and statutory conditions, you may request access, rectification, deletion, provision or transfer of data, object and, where the GDPR applies, request restriction of processing. You may withdraw consent for the future. Details and possible restrictions are in our privacy notice.

For privacy matters, you may contact the Swiss Federal Data Protection and Information Commissioner (FDPIC). Where the GDPR applies, you also have a right to complain to a competent supervisory authority; in Liechtenstein this is the Liechtenstein Data Protection Authority.

Products for children do not make their data permissible advertising data. Health information, children's profiles, passwords and individual engraving content are unnecessary for the described advertising purposes and must not be sent as such to advertising services. Our own protection duties are not transferred to parents or other users.

The external services described may process data outside Switzerland, particularly in Ireland, the USA and Denmark, and other countries depending on the payment provider. The privacy notice identifies relevant entities, countries and transfer safeguards. Consent to cookies does not replace the safeguards required for international transfers.

12. Changes to this policy

We update this policy when technologies, processing or legal requirements change. The current version is published in the shop. Where a change requires new consent or specific information, this is provided additionally. Publication alone does not replace required consent.

13. Contact

For questions about cookies, your choices or your privacy rights, contact us at: